Visual design sends a message to your audience that is
separate and distinct from the content -- and just as important.
separate and distinct from the content -- and just as important.
Even as the content says specific things about your business or product
the visual design is a separate "channel" of information that conveys
a distinct message about you -- a message that anyone in your audience can hear.
Through visual design
I can show that you're innovative, edgy, fun, no-nonsense, warm and human... or whatever
attributes we think you should project.
I strive for clean, timeless design:
never cluttered, never trendy,
using bold color and impeccable type. I advocate designing first for the Web, adapting the design
later for any other desired media.
Projects on this page show the range of messages that can be achieved with visual design --
messages that enhance customers' perception of my clients.
GoFISH: Interaction & site redesign
- Interaction design, page flow, UI design
- Visual branding
- Heavy collaboration with Engineering staff
LucidEra: Site redesign
- Visual branding
- Content architecture & copywriting
- Light identity development
Mythic Organizations: Identity & site design
- Visual branding
- Identity development
ADP TotalSource: Site redesign
- Visual branding
- Content architecture & copywriting
Enron: Corporate site redesign 2001
- Content architecture & copywriting
- Visual branding
Marqui: Emergency site redesign
- Visual branding
- Content architecture & copywriting
Loomia: Content & site redesign
- Content architecture & copywriting
- Visual branding
- Company identity
Worldblog: Initial site design
- Company identity
- Visual branding
- Content architecture & copywriting
Spencer Hall: Initial website
- Information architecture from existing copy
- Visual branding
Copyright © 1998-2006 Leo Rigney. All rights reserved.