GoFISH In the six months I worked with GoFISH on their user interface design and branding, the company mission shifted from being a music discovery site to a video hosting site (a la YouTube). I was on the team, acting as the user advocate, that specified and designed the social networking features added to the site. For a designer this is all part of working with a fast-moving dot-com, and each time the company focus changed, I reviewed all of my assumptions and worked to come up with something fresh, as though I were working with a new client. Only a few highlights of the large body of work I produced can be shown here. The image at left represents one peak of the home page's complexity during my engagement with the company.

At the CEO's request I developed an "arctically minimal" home page, which was public for some time.

During a partnership with AskJeeves.com (now Ask.com) GoFish provided the search results when visitors to AskJeeves searched on a top musical artist's name. The goal of this design was to show everything GoFish had on that artist in a compact format with interesting, on-brand visuals.

A concept the CEO asked me to develop for a super-maximal home page. The company mascot, a gentle Godzilla-like monster accidentally crushing an airplane, is visible in the background. My initial idea was for the content of the page to represent the skyline of the city the monster is destroying (or merely touring), but I didn't want to make it too literal.

Deep into the video-sharing phase of the site, the CEO asked me to develop several super-clean and minimal information designs. This is the best of that group -- and in fact helped inspire the redesign of my portfolio site (which you're looking at).