Enron.com redesign 1999 Dense, newspaper-like corporate home pages were the rule in 1999 -- including Enron's. Too many product teams and departments jostled to have visibility on the front page of enron.com, resulting in a page that was slow to download, confusing for visitors, and a pain to maintain. Any time I resisted adding yet another paragraph to the already overburdened home page, there would be howls of outrage and angry phone calls to people up the chain from me.

So I proposed a different approach, which no one could reasonably argue with: Let's determine how our customers use the site and tailor it to them. After talking with customers from every business unit I proposed a very simple information design: five major links, a handful of frequently sought pages in a menu box and a single "umbrella" message to encompass the company's many activities.

This new design was a smashing success. It ended the internal battles over real estate on the home page and we received unsolicited compliments from customers on how easy it was to navigate. This design was supplanted in 2001 by another design I did.