On the Web, you have only a few seconds to get their attention. Content must be razor-sharp, ruthlessly brief, and interesting. My clients appreciate my writing and my content strategy -- I zero in on the most important points, I make it interesting, and I keep people reading. Content created just for the Web is best. Slabs of copy cut-and-pasted from a business plan or brochure are poor substitutes. Web copy must entice visitors to click, to be drawn in to your story, to follow through on your call to action. On this page I show projects where my contribution included the creation of message and content as well as the visual packaging of that message, making for a coherent whole.