ADP TotalSource This business unit of ADP (the big payroll company) engaged me to rethink their online marketing message. They had a strong story to tell but it was also complex, with much information contingent upon the needs -- even the geographic location -- of the potential client. I created a strong, engaging sequence of pages, carefully crafted to let the site visitor skim from selling point to selling point, or drill down into deep detail, as well as an arresting visual design to complement the story. As of late 2006 they're still using my design, but with a different color palette that I also created for them: See the live site